United Football League Case Study
Purpose
This project focused on improving the user experience of the United Football League’s (UFL) digital platform. By identifying flaws in the structure and usability of the scheduling and roster pages, the goal was to deliver intuitive, accessible, and research-backed solutions tailored to fans. The redesign centered on enhancing clarity and engagement while maintaining consistency with industry standards.
Problem
The identification of the problems was a process that began with the examination of the United Football League’s (UFL) Digital Platform. It became clear through a series of analysis that the scheduling and roster pages served as a work in progress.
The fan experience was limited through overwhelming and inconsistent structures when attempting to access game and player information.
Solutions
With the research outcomes in mind, we redesigned the schedule and roster sections by:
Implementing dropdown filters for sorting schedules by date
Designing clean, visual player cards for intuitive roster browsing
This redesign improved how users interacted with the site, making content easily accessible and visually engaging
My Role
The project was initiated and led through my vision. Through the formation of a foundation from the sports design industry and user interface best practices, I took the lead role in shaping the project goals and direction.
I collaborated with two group members, researching competitor platforms, and assessing UI standards across the sports industry, and identifying common biases that are implemented in traditional platforms. The overall goals reflected analysis of specific UI elements with the UFL website for improvement.
Through my specific role, the focus surrounded prototyping functional, research-backed solutions. Every decision and research outcome are tailored to effective revision, ensuring the final product is aligned with user expectations while enhancing the accessibility.
Outcomes
Enhanced user experience and fan engagement
Gained experience balancing innovation with feasibility
Learned to adapt to evolving project requirements
Deepened understanding of design standards in the sports industry
Wireframes
Home Page
High-Fidelity Prototype
Home Page
Home Page
Roster Page
Roster Page
Process
Schedule Page
Schedule Page
